Video Content and the Social Media Manager

When it comes to sharing your amazing video content, you need a plan in place. Sharing your content and interacting with your audience on social media takes time, and believe it or not, some skill. That’s where social media managers come in. They make it easy to get your content out on popular social platforms so that you can focus on the things that you do best. Without the help of management tools or an agency or individual manager, you could easily spend a significant amount of time just trying to push out your content on social media and engage with your followers. That’s time that you simply don’t have when you’re running a business. We’re sharing some of the best tools and agencies to turn to for social media management to help your brand share your amazing video content online:

What social media managers do

Social media managers can play an important role in helping businesses of all sizes and across all industries with building, growing, and managing their social media accounts. From posting and sharing video content to moderating comments to engaging with followers, social media managers have many responsibilities. They can also cultivate relationships with other brands for partnerships, respond to follower’s questions, and strategize on marketing campaigns.

From small startups run by entrepreneurs to major brands, social media managers can play a key role in growth. Posting to, moderating, and staying active on social media platforms like Facebook, Twitter, and Instagram can feel like a full-time job. That’s where social media managers come into the picture. Ensuring that fresh, relevant content is queued up and ready to go each and every day, sometimes multiple times per day, is essential for growing your reach on social sites.

Video on social media

Video has exploded in popularity on social media platforms today. Of Americans who watch digital videos online, 60% do so on Facebook and 35% on Instagram. Numbers like these only continue to grow, so businesses and brands cannot afford to miss out by not taking advantage of video today. However, creating video content is only one piece of the puzzle. After that, it takes time, effort, and energy to share those videos at the optimal times across social media profiles. A great video isn’t going to do much for your business if no one watches it. The best way to get it seen is by sharing it through social platforms, and that requires growing, building, and maintaining a following on social sites.

Social media management tools & apps

Social media managers can and often do utilize various tools and apps to help automate and streamline the posting process for social sites like Twitter, Facebook, Instagram, and LinkedIn. From scheduling to curating to monitoring to analytics, these programs make managing accounts much easier. They ensure that fresh content is always ready to go out while tracking analytics and data for content that’s been posted. Knowing this information can be critical to growing on the platforms and increasing reach. Here are some of the best tools that social media managers rely on to post on the most popular platforms:


Hootsuite is a comprehensive program for managing and maintaining social media accounts. They offer 4 different plans based on business size and needs. For entrepreneurs, the basic plan allows for up to 10 social media accounts. The business plan allows for 35 social media profiles, while the custom package provides a plan designed to meet the needs of a large operation. Hootsuite is utilized by over 18 million users worldwide.

Sprout Social

Sprout Social’s software simplifies social media management. It helps users understand their audience and expand their reach with tools for content publishing, conversation management, and measurement tools. Social media managers can spend less time doing manual posting and more time creating authentic experiences to build a brand.


Buffer helps brands grow on social by planning and publishing content, engaging with your audience, and analyzing the reach of each piece of content that you share. From Buffer’s Dashboard, you can publish to LinkedIn, Twitter, Facebook, Instagram, and Pinterest. Scheduling content ensures that your social media profiles are always fresh with relevant, exciting, and interesting posts to share with your audience.

Meet Edgar

MeetEdgar takes the stress out of social media management. You can automate content for Facebook, Instagram, Twitter, and LinkedIn. You can upload and edit from your RSS feed and even from YouTube. Easily post videos to Facebook, Instagram, and Twitter. Set your content as time-sensitive for campaigns and limited-time promos.


With MavSocial you can curate, schedule, and manage with one simple, streamlined tool. Plan posts well ahead of time so that they’ll publish automatically. Boost posts on Facebook to maximize reach. You can track trending topics on social sites, reply to comments, and engage all from one convenient consolidated window. 

Top social media marketing agencies

Thrive Internet Marketing Agency

Thrive is a digital marketing agency that offers an array of services designed to help businesses grow online. Their social media management services can help brands gain followers, grow awareness, and increase revenue. They post targeted content to your accounts, monitor, moderate, and track all of the results. 

Lyfe Marketing

Lyfe Marketing’s social media management services focus on growing followers, boosting engagement, and increasing traffic. Small businesses are assigned a dedicated account manager to help develop and execute a successful strategy. A monthly content calendar will be filled with the best content and advertisements to share with followers. Accounts are managed daily, ensuring that there’s engagement, updates, and interactions regularly. 

Web FX

Web FX creates custom marketing plans for clients with their competitive social media management services. They work to bring brand awareness while increasing revenue on platforms like Instagram and Facebook. Over the years they have published over 165,000 posts on social media sites for their clients and have generated over $1.5 billion in revenue for them, as well. Choose from their monthly package options to find the right one for your business’s needs.