The PR Lifeline: 12 Years of Pressat Helping Charities Amplify Their Voice

In today’s crowded digital landscape, gaining media attention and public support is a constant challenge for charities and non-profit organizations. Many of these organizations operate with limited budgets and resources, which makes accessing professional public relations (PR) services nearly impossible. For the last 12 years, Pressat has been a beacon of hope for more than 10,000 charities, providing them with free press release distribution services. This initiative has empowered non-profits to reach wider audiences, secure crucial funding, and amplify their voices in an increasingly noisy world.

How It All Began: Pressat’s Commitment to Charity

Pressat, founded in 2010 in Manchester, is the UK’s de facto press release distribution service. The company quickly became the go-to platform for businesses, organizations, and charities seeking to distribute their press releases to media outlets. Recognizing the unique challenges that charities face, Pressat launched its free PR charity scheme in 2012. The initiative was designed to give non-profits access to the same professional PR tools that large businesses rely on.

Alison Lancaster, CEO of Pressat, highlighted the driving force behind the initiative: “We believe in the power of communication, and our goal has always been to support those who are making a positive impact in the world. By offering our platform for free to charities, we’ve helped them spread their messages, raise awareness, and ultimately, achieve their goals.”

Empowering Charities to Reach New Audiences

For many non-profits, gaining media attention can be the difference between success and obscurity. Pressat’s free press release distribution service has been instrumental in helping charities secure media coverage, build public awareness, and increase donations.

Through its platform, Pressat connects charities with a wide network of journalists, publications, and media outlets. This distribution network ensures that press releases reach the right people, boosting the chances of media coverage. This level of visibility has allowed countless charities to raise awareness about their causes, promote fundraising campaigns, and share success stories with the public.

Charities have used Pressat to promote everything from environmental conservation efforts to health initiatives and social justice campaigns. The result has been increased engagement from the public and, in many cases, substantial boosts in donations.

Securing Essential Funding Through PR

One of the most significant benefits of Pressat’s free service has been its ability to help charities raise funds. Strategic media coverage plays a crucial role in attracting donors, and many charities have reported significant increases in donations after their press releases were picked up by media outlets.

By distributing press releases to a wide audience, Pressat has enabled charities to connect with potential donors who may not have been aware of their work. This visibility has been crucial in helping charities secure the financial support they need to continue their operations and expand their programs.

Pressat’s platform allows charities to share their stories with the world, creating an emotional connection with potential donors. By highlighting the impact of their work, these organizations can inspire people to contribute to their causes, whether through financial donations, volunteering, or advocacy.

Boosting Public Awareness for Vital Causes

Beyond fundraising, Pressat’s service has helped charities boost awareness for some of the world’s most important causes. From advocating for environmental sustainability to promoting mental health awareness, the platform has been a vital tool for driving public engagement.

For smaller charities, Pressat’s free service has been a game-changer. Many of these organizations lack the resources to run large-scale marketing campaigns or hire professional PR agencies. Pressat’s platform allows them to craft professional press releases and distribute them to key media outlets, ensuring that their messages are heard by a broad audience.

This increased awareness has not only helped charities gain public support but has also led to meaningful changes in policy and public opinion on critical issues. By raising awareness about important causes, Pressat has played a role in fostering social change and promoting greater understanding of key issues.

Looking Ahead: Pressat’s Continued Support for Charities

As Pressat marks the 12th anniversary of its free PR charity scheme, the company remains committed to supporting the charitable sector. Looking to the future, Pressat plans to continue expanding its services, offering even more tools and resources to help non-profits achieve their PR goals.

With over a decade of success under its belt, Pressat’s free press release distribution service has already made a significant impact on the non-profit sector. As more charities take advantage of the service, Pressat is poised to continue playing a crucial role in helping organizations share their stories, attract donors, and create meaningful change.