Gen Z and Holiday Retail Trends

In 2025, purchasing power and inflation are both hot topics that have been especially prevalent in the past few decades. Younger generations especially are disproportionately affected by income volatility and the impacts of student loans. Because of this, it is expected that most Gen Z and Millennials are expected to decrease their holiday spending when compared to just a year ago. In the case of Gen Z, they are expected to cut back a whopping 23%. With this in mind, how can we get the most out of Gen Z’s budget this holiday season?

One of the biggest aspects of the holidays is family time. Consequently, the largest non-negotiable gift category is ‘Family Gifts’ followed closely behind by ‘Children’s Gifts’. In order to afford these gifts in difficult times, many consumers are sacrificing essentials like groceries to make up the difference. Therefore, the value demonstrated by these gifts must be enough to justify forgoing what is otherwise a necessity. 

Fortunately, it is possible for consumers to be both with the help of careful financial planning. Companies like Equifax, for example, offer a team of dedicated advisors that help analyze both consumer spending and saving habits in business. These advisors even monitor market trends to better hedge your assets against the future. Ultimately, if you want to make the most of your money, taking advantage of financial advisors is the best way to go.

Source: Equifax